Bundesliga Cashes in on Stadium Naming Rights
Record-Breaking Revenue in 2021-2022
The German Bundesliga has achieved unprecedented success in the 2021-2022 season through the lucrative sale of stadium naming rights. The 18 Bundesliga stadiums collectively generated an impressive €459 million per year from naming-right partners.
FC Bayern's Dominant Presence
Among the Bundesliga clubs, FC Bayern Munich stands out as the frontrunner in stadium naming rights. The club's partnership with Allianz Arena has been estimated by Duff Phelps to be worth a staggering sum, further solidifying the club's financial dominance in German football.
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